Expanding Your Heat Transfer Vinyl Business
Starting a heat transfer vinyl (HTV) business is a great way to turn your passion for creativity and design into a profitable venture. However, as your business grows and you build a solid customer base, you may be wondering how to continue expanding your profits without having to spend too much on new equipment, supplies, or education. In this blog, we’ll be discussing five ways to make more money with your HTV business using the equipment, supplies, and knowledge you already have.
1. Upsell When and Where You Can
One way to make more money with your HTV business is by upselling when it makes sense for both you and your customers. When taking orders or building your pricing grid, think about different ways to charge more for personalized items based on supply and labor costs. For example, you can charge a little extra for specialty vinyl types such as glitter, foil, flock, and metallic, as these supplies have higher hard costs. Additionally, it’s acceptable to charge more for multiple applications, extra vinyl colors, and layered designs, as the labor required to produce these types of orders is higher. If you stock pre-cut letters and numbers for jerseys, consider offering custom names and numbers in different fonts or vinyl materials, and upcharge accordingly.
2. Create Package Deals for Special Occasions or Group Functions
Another way to make more money with your HTV business is by creating package deals for special occasions or group functions, such as bachelorette parties, team sports, family trips, and reunions. Entice customers by offering a price break when they order a package. This means you can make a little more money with not a whole lot of extra effort. To create a package, offer a selection of shirt styles, vinyl colors, and placement locations for a convenient bundle price.
3. Cut Vinyl in Bulk and Sell Sheets Online
E-commerce stores like Etsy, eBay, Amazon, etc. make it easy for you to sell your products online, which means you can take advantage of this opportunity to earn extra money with your HTV business. Purchasing heat transfer vinyl in rolls will help you save on supplies in the long run, and you can cut and resell any overstock vinyl by the sheet in your online store when you need to clean up your inventory.
4. Sell Pre-Cut Vinyl Designs to Print Shops and Customers
If you have the right equipment, consider selling pre-cut vinyl designs to print shops and customers looking to create their own apparel pieces. This can be easier for you as you don’t have to worry about pressing the items. Additionally, consider experimenting with creating fun or printable vinyl that coincides with holidays or relevant trends and adding these items to your store.
5. Utilize Your Heat Press to Its Full Potential and Expand Your Offerings
Finally, consider utilizing your heat press to its full potential and expanding your offerings. Add other services such as sublimation and heat transfer paper application to your business. Let your regular customers know about your new services, and pitch different order ideas to them. Consider experimenting with mixed media and producing items that use both sublimation and HTV, as this may provide another opportunity for upselling and customer satisfaction.
In conclusion, there are plenty of ways to make more money with your HTV business using the equipment, supplies, and knowledge you already have. From upselling to creating package deals and expanding your offerings, the possibilities are endless. With a little creativity and hard work, you can take your HTV business to new heights.
